Giant images flashing across the cityscape are a rather distinctive feature of Singapore urban life. Because of a limitation on advertising billboards, the local advertising industry was forced to explore other potential supports for the poster campaigns. The answer was found in a fruitful collaboration with the bus companies. At first timid and restricted to standard square images pasted on the available plain surfaces of the bus, the designs progressively evolved to fully utilise the shape of the support with bold collages and compositions. The result of this approach turns the whole vehicle into a new image of its own, which goes out to interact with its counterparts in a forever changing graphic ballet animating the streets of the island-city.
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Acrylic Paint and Digital Print on CanvasComplete write-up
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